Determining the personal value of a photograph is a complex issue. Initially it seems like it shouldn't cost any more than the $0.09 developing fee at Costco, but consider the relative value to the one who holds the memory. People invest their wealth in lifestyle, homes, and vehicles, yet if presented with the choice to rescue only one belonging from a catastrophic fire, all choose their family's "Photograph Memories" knowing they can never be replaced. So, what is the value of a photograph?

A Photograph is the only...

way we can stop time
opportunity to truly see the world through another person's eyes
thing that is still unique in this world
way of going back in time and reliving a special moment
thing that lasts after the wedding us over
evidence those special memories have taken place

A Photograph will...

instantly communicate knowledge, ideas, and understanding
change our world view
reflect what is most important in our lives
say more than we can ever describe
take people places they have never been
allow you to see moments you have missed
never fade away
capture and preserve the intangible like a personality or feeling
share our lives with others
be more accurate than our own memory as the years go by
strengthen the bonds we share with the ones we love

A Photograph is a tangible connection to...

our past, present, and future
the experiences that make us who we are today
our individual artistic expression
the people, places, and things you care about most
our heritage
our greatest life moments

A Photograph can...

never be replaced
elicit the strongest of human emotion
make us remember
traverse time and space
bring people together
transcend language and culture
change the world
live forever

If photographs are the memories that compliment the written pages of our personal life story, then the real question is, what is the value of a memory?

"It's your story."

-JMB