Recently, I presented to a group of business networkers and asked a key question in a way most had never thought about. The question was, "Who would you want to do business with?" On the projection screen, I featured the headshots of several actual people doing business. Some of those images were not mine so I can only describe them to you...
A sloppily dressed CEO with head shaded by an oversized hat
A real estate agent in an awkward stance holding a "Sold" sign
A receptionist in front of the office ficus tree
A sales woman with her husband and daughter's faces half cropped out
A professionally dressed, well-poised woman with a confident look and engaging smile
Which of these do you think people said they wanted to buy from?
Of course, 100% of the people in the room raised their hand for #5 with the professional, friendly, confident woman.
The "Ah-ha" moment came next as they realized "This is how their customers are shopping for them!" We are all human and, like it or not, we judge a book by its cover before we choose to read it. In the same way, potential clients are evaluating you right now by the way you present yourself online. They first want to see how much you believe in what you do before working with you.
In the online world, you have only one second to make a first impression. Your image precedes you like a digital handshake showing you are confident and capable.
Who needs a great headshot?
Are you in a business that works directly with customers?
Could your first impression be improved?
Are your "about me" page or social profiles lacking?
Do you want people in your area to see you as confident and capable?
Would you like customers to feel a connection to you?
Do you want more online customers contacting you?
Do any of these questions resonate with you? The number one thing to remember is clients are going to buy from people they feel they could like and trust. 81% of them will check you out online before they ever contact or visit your business...and that number is growing every year!